Frederik Bay serves as the Senior Vice President of Enterprise Strategy at WebMD, where he drives the development of comprehensive go-to-market and product strategies across the company’s portfolio. Leveraging WebMD’s powerful combination of rich data, expert content, leading healthcare platforms, and activation tools, Frederik helps healthcare organizations engage customers in highly personalized and impactful ways, ultimately enhancing both business performance and patient outcomes. Before joining WebMD, Frederik spent five years as General Manager of Adobe’s healthcare business, where he led the tra...read more