Dr. Bradley Crotty
President, Inception Health, and Chief Digita
Froedtert & Medical College of Wisconsin
Dr. Brad Crotty is the Chief Digital Officer at Froedtert & the Medical College of Wisconsin Health System, part of Froedtert ThedaCare Health. He leads digital transformation across a network of 18 acute care hospitals and over 40 health centers. Additionally, Dr. Crotty serves as President of Inception Health, the digital subsidiary of Froedtert established in 2016 to accelerate digital health innovation through strategic partnerships, investments, and engineering. His roles include overseeing artificial intelligence initiatives, venture research and development, clinical care model design—including v