Digital prescriptions can rewrite the script for the US pharmaceutical industry.

In this episode, we feature Doug Layman, President of Commercial Business for Prescryptive Health, who talks about how their digital prescription technology gives patients more agency regarding when, where, and the price of their medications. We all know these factors directly impact medication adoption and health outcomes. Most patients feel like victims of the healthcare system when prescribed a medication without knowing what it is or if they can afford it. Prescryptive came up with a solution that uses an SMS text platform to help patients examine several options with their provider by sharing information like costs and alternatives. Doug explains how this service gives patients an intuitive, engaging shopping experience that will save them money and increase their adherence. 

Listen to this episode to learn more about Prescryptive's innovative use of digital prescriptions!

About Doug Layman:

Doug Layman is the President of Commercial Business for Prescryptive Health. He is a passionate leader that has been focused on uniquely positioning organizations for substantial growth and profitability for decades. As a proven industry thought leader, Doug has been sharing his expertise on employee engagement, creating a culture of health, and population health management at conferences throughout the country for many years. Prior to joining Prescryptive Health, Doug was the Chief Revenue Officer at Wondr Health and also spent 15 years as the CSMO and President of Health & Life at Gilsbar, LLC.

Things You’ll Learn:

• Healthcare is the only industry where the buyer doesn't know the cost of a product or service.
• The pharmacy experience should start at the point of care to engage the patient immediately and create a space for education and discussion.
• Prescryptive Health has a patent on digital prescriptions using blockchain. 
• Most people have yet to learn medications can have different costs at different pharmacies.
• As soon as a PMS makes money on the sale or selection of a drug, they're no longer conflict-free.
• Prescryptive Health only charges a Per Member Per Month fee.
• Prescryptive helps clients save from 15% to about 40% in prescriptions.

Resources:

• Connect with and follow Doug Layman on LinkedIn.
• Follow Prescryptive Health on LinkedIn.
• Discover the Prescryptive Health Website!